The entrepreneur being profiled today is Amparo Turcios, owner of a beauty salon. Ms. Tucions worked for more than seventeen years in a famous Honduran hair salon but always dreamt of owning her own business. With her savings, she purchased a chair, mirrors and some other equipment needed to begin her own beauty salon in her neighborhood. She also took out a loan from Partners Worldwide's affiliate organization Ministerios Cristianos de Mayordomia.
In referring to the loan Ms. Turcios said, "The loan was a great support because it helped me finish equipping my beauty salon. I now have the goal of starting another business that might be a clothing or cosmetics store. These are the plans that I have in my mind to try to reach."
Like many established businesses in poor communities, Ms. Turcios faces the challenge of selling services that are not of primary necessity to consumers who face historic food and energy prices. To increase sales, Ms. Turcios has been looking to move her businiess to a middle class neighborhood where there will be clients with more disposable income and a taste for fashion.
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